Principal Team

Bernardo is a seasoned management consultant who combines rigorous strategic thinking with line management pragmatism. Bernardo has deep expertise in strategy development and execution, as well as in marketing, channel, portfolio and brand management.

Bernardo has advised clients across a variety of executive-level issues, from business planning to bottom-line performance enhancement. With particular interest and expertise in consumer-oriented businesses, Bernardo has served clients across a broad range of industries, including Beer, Wine & Spirits, Fashion Apparel, Bakery Products, Sporting Goods, Consumer Electronics, Water Filtration, Quick-Service Restaurants, Department Stores, Consumer Electronics, Commercial Airlines, Retail Energy, Semiconductors, Building Products, Wholesale Distribution, Recreational Vehicles, among others.

Prior to joining Bridge Strategy in 2005, Bernardo was a Manager at A.T. Kearney's Consumer & Retail practice in Chicago. Earlier in his career, Bernardo held various positions in both Brand Management and Marketing & Sales Operations with The Coca-Cola Company in Brazil.

Education

  • MBA, with honors, from Kellogg School of Management, Northwestern University
  • BS, cum laude, industrial engineering, from Universidade Federal do Rio de Janeiro

Personal Interests

Running (3-time marathoner); avid soccer fan; Formula One racing; ATP Tennis; wine enthusiast; amateur photographer