Changing Channels to Market
Channels tend to evolve over many years. More | PDF
TAGS: Business Planning, Portfolio Complexity, Channel Management, Sales Force Effectiveness, Commercial & Industrial
Getting Channel Marketing Right
A systematic approach to resource allocation drives top- and bottom-line value. More | PDF
TAGS: Growth Strategies (Profitable Growth), Channel Management, Marketing Resource Management, Technology & Telecom
Building a Solutions—Based Organization
Seems like every company today says it aims to “partner” with its customersand become a “solutions provider. ” But saying it and doing it are two different things. More | PDF
TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Business Model Design, Solutions Creation, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Shared Services Design, IT Planning & Management, Commercial & Industrial
Marketing Spend Management Across Customers and Channels
A leading component supplier to the Personal Computer market spends a significant amount of marketing funds to generate demand for their products. More | PDF
TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Operations Architecture, IT Planning & Management, Technology & Telecom
New Skill Sets to Deal with Tomorrow's Challenges in the Energy Sector
In Consulting Magazine, Bob Zabors provides his views on the evolution of new topics and issues that energy consulting practices need to address to better serve clients. Download a PDF of the article . More | PDF
TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Business Model Design, Solutions Creation, Supply, Delivery, Customer Operations, End Use Solutions, Strategy, Operational Design and Performance Improvement, Smart Grid, Electric Vehicles (EV), Regulatory Relations
Affiliation and Attitudes Drive Teen Shopping Patterns
In an interview with Marketing Matters, Philip Airey, Director with Bridge Strategy Group, discusses emerging teen tribe trends and how they are affecting today's retail environment. More
TAGS: Customer (Market) Insights, Brand Experience, Consumer & Retail
Customer Relationship Management Comes of Age
As the applications and technologies used to organize and analyze customer information mature, IT executives, analysts and vendors are tackling some tough issues — how to take customer knowledge and make it actionable; how to measure return on investment tangibly from new and existing customer relationship initiatives; and how to leverage existing IT infrastructure and investments with new customer-facing applications. More
TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Sales Force Effectiveness, Operations Architecture, Insurance Cost Management, Insurance Information Technology Strategy & Planning
Navigating Distribution Channels
The route from carrier to consumer often is a varied, indirect course that is full of alternatives. More
TAGS: Channel Management, Insurance Distribution Channel Optimization