Perspectives

Commercial & Industrial

Reconstruct Your Business Around Your Customers

In an article titled “Reconstruct Your Business Around Customers”, Bridge Strategy’s CEO, Stephen E. Sheridan, and Dennis Rheault, describe how savvy companies are developing strategies for integrating their e-business capabilities across the entire business system to better develop customer relationships. More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Business Model Design, Solutions Creation, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Commercial & Industrial, Technology & Telecom

Reconstruct Your Business Around Your Customers

Freshening Up Strategic Planning

We have recently come through times where it was quite common to hear that things are changing too quickly to make strategic planning worthwhile, or that ‘‘real-time’’ processes are required to deal with rapid market shifts and competitor moves — with more value being placed on quick reactions rather than on well-reasoned responses. More | PDF

TAGS: Growth Strategies (Profitable Growth), Business Planning, Business Model Design, Commercial & Industrial

Freshening Up Strategic Planning
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Strategy in an Age of Volatility - Commodities, Corporations and Consumers

Volatility isn't inherently bad.Each change in fortune for a company or for an industry can bring unprecedented opportunities for those poised for action. More | PDF

TAGS: Growth Strategies (Profitable Growth), Business Planning, Operations Architecture, Outsourcing, Consumer & Retail, Commercial & Industrial

e-Business Customer Value Management: What Successful Companies Do

Customer Relationship Management (CRM) can deliver benefits when done correctly. However, focus on Customer Value Management provides a more holistic approach to focus CRM and related efforts on what really matters: “How can we increase the value of our customer relationships.” More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Model Design, Solutions Creation, Channel Management, Sales Force Effectiveness, Commercial & Industrial

Listening to the Voice of the Market

Despite its market leadership, a global building products manufacturer had consistently delivered sub-par profitability relative to its main competitors. More | PDF

Short-Term Action Plan and Strategy for Newly Acquired Business

A diversified manufacturer of commercial vehicles had recently purchased the bankrupt assets of a leading manufacturer of recreational vehicles (RVs). The newly acquired company had been severely affected by the abrupt downturn in the RV market that resulted from the economic meltdown of 2008/2009. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Portfolio Complexity, Business Model Design, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Operations Architecture, Commercial & Industrial

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