Over the past decade, many industrial companies have faced powerful market shifts driven by global competition, customer and channel consolidation, and an increasingly sophisticated customer base.
In response, companies turned to internal restructuring, outsourcing, process reengineering, and supply chain optimization to drive the operating efficiencies required to successful compete in this new environment.
While these initiatives continue to deliver returns, executives are increasingly looking beyond operating efficiencies to unlock new sources of value for their company, their customers, and their channel partners.
Traditionally inward-focused and product-centric, industrial companies are increasingly seeking to become more market-driven and customer-oriented. Constantly garnering customer impressions through the lenses of channel partners eventually leads to the development of a myopic and biased view of the marketplace. Hence, gaining better visibility into end-customers’ needs, behaviors and attitudes is a fundamental step for industrial organizations striving for market leadership. Better end-customer insights inevitably leads to more effective strategies, higher degree of innovation, more relevant product portfolios, more targeted service offerings, and better aligned value streams and delivery capabilities.
Bridge helps industrial companies think beyond the limits of their traditional business models, choose where and how they should compete, and address the highest priority issues and opportunities for achieving profitable growth. Our expertise spans across issues including: market-driven organizational alignment, channel strategy and optimization, portfolio optimization, complexity management, solution creation, sales and marketing strategies, as well as strategic account planning.
Our experience extends across a wide range of industrial sectors, including:
- Commercial Services and Solutions
- Commodity and Specialty Chemicals
- Construction and Building Products
- Electronic & Other Electrical Equipment
- Industrial Distributors
- Machinery and Equipment Suppliers
- Medical Equipment
- Moving and Freight
- Nuclear production
- Optical Instruments & Lenses
- Power, Distribution & Specialty Transformers
- Railroad Equipment
- Solar Power equipment
TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, New Market Entry, Portfolio Complexity, Business Model Design, Solutions Creation, Channel Management, Marketing Resource Management, Commercial & Industrial
TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Portfolio Complexity, Brand Experience, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Commercial & Industrial