Perspectives

Strategy & Execution

One Plan Many Pieces

In these days of rising costs and higher expectations for all stakeholders, many companies are increasing their focus on strategic planning. More | PDF

TAGS: Business Planning, Strategy, Operational Design and Performance Improvement, Regulatory Relations

One Plan Many Pieces

Reconstruct Your Business Around Your Customers

In an article titled “Reconstruct Your Business Around Customers”, Bridge Strategy’s CEO, Stephen E. Sheridan, and Dennis Rheault, describe how savvy companies are developing strategies for integrating their e-business capabilities across the entire business system to better develop customer relationships. More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Business Model Design, Solutions Creation, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Commercial & Industrial, Technology & Telecom

Reconstruct Your Business Around Your Customers
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Look Before You Leap

In March of 2010 after months of contentious debate, the “Affordable Care Act” (ACA) was signed into law. More | PDF

TAGS: Customer (Market) Insights, Business Planning, Strategy & PPACA, Commercial Healthcare

Look Before You Leap

Value Creation Through Solutions

A critical area that clients sometimes overlook is an understanding of how solutions add value — to themselves and to their customers — and how that value is captured. More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Business Model Design, Solutions Creation, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Technology & Telecom

Strategy in an Age of Volatility - Commodities, Corporations and Consumers

Volatility isn't inherently bad.Each change in fortune for a company or for an industry can bring unprecedented opportunities for those poised for action. More | PDF

TAGS: Growth Strategies (Profitable Growth), Business Planning, Operations Architecture, Outsourcing, Consumer & Retail, Commercial & Industrial

Demand Growth: Realizing the Potential of Distributed Energy

Manisha Shah and John McNeel from the Energy Practice Group discuss drivers behind the renewed interest around Distributed Energy More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Solutions Creation, Delivery, End Use Solutions, Strategy, Gas, Regulatory Relations

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Listening to the Voice of the Market

Despite its market leadership, a global building products manufacturer had consistently delivered sub-par profitability relative to its main competitors. More | PDF

Designing a Purpose-Built Business to Win in the Retail Energy SMB Market

The deregulated Retail Energy market is a relatively young segment of the broader Energy industry, and one that continues to provide significant opportunities for Retail Energy Providers (REPs). While historical focus has been on large accounts interest has been rapidly shifting to capturing opportunities downmarket, particularly among small and medium business (SMB) customers. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, New Market Entry, Brand Experience, Channel Management, Marketing Resource Management, Operations Architecture, Outsourcing, Strategy

Consumer Segment Profitable Growth Strategy

A leading microprocessor manufacturer with a foothold in the consumer market was looking to increase segment profitability. Bridge helped identify target segment opportunities through reallocation of marketing resources, repositioning of the value proposition (brand promise), and the establishment of a robust performance measures. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Consumer & Retail

Consumer Segment Profitable Growth Strategy

In-Depth Consumer Insights Helps Leading Sporting Goods Manufacturer

In 2007, a leading sporting goods manufacturer had begun to hear concerns from key Canadian retailers about U. S. -Canada cross-border arbitrage. More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Brand Experience, Pricing Strategy, Consumer & Retail

In-Depth Consumer Insights Helps Leading Sporting Goods Manufacturer
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Affiliation and Attitudes Drive Teen Shopping Patterns

Qualitative research examines teen affiliation with various subcultures of “tribes” and reveals insights into the attitudes and behaviors driving shopping patterns of today’s teenagers. More

TAGS: Customer (Market) Insights, Brand Experience, Consumer & Retail

Customer Relationship Management Comes of Age

As the applications and technologies used to organize and analyze customer information mature, IT executives, analysts and vendors are tackling some tough issues - how to take customer knowledge and make it actionable; how to measure return on investment tangibly from new and existing customer relationship initiatives; and how to leverage existing IT infrastructure and investments with new customer-facing applications. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Sales Force Effectiveness, Operations Architecture, Insurance Cost Management, Insurance Information Technology Strategy & Planning