Perspectives

Consumer & Retail

Strategy in an Age of Volatility - Commodities, Corporations and Consumers

Volatility isn't inherently bad.Each change in fortune for a company or for an industry can bring unprecedented opportunities for those poised for action. More | PDF

TAGS: Growth Strategies (Profitable Growth), Business Planning, Operations Architecture, Outsourcing, Consumer & Retail, Commercial & Industrial

The Re-Emergence of Private Label

Private label products represent a dilemma for many consumer product companies. They are a competitive threat, but they are also the products of major customers. In this white paper we address the key question: “How should CPG manufacturers approach this new cycle of accelerated private label growth? More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Brand Experience, Pricing Strategy, Consumer & Retail

Consumer Segment Profitable Growth Strategy

A leading microprocessor manufacturer with a foothold in the consumer market was looking to increase segment profitability. Bridge helped identify target segment opportunities through reallocation of marketing resources, repositioning of the value proposition (brand promise), and the establishment of a robust performance measures. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Consumer & Retail

Consumer Segment Profitable Growth Strategy

In-Depth Consumer Insights Helps Leading Sporting Goods Manufacturer

In 2007, a leading sporting goods manufacturer had begun to hear concerns from key Canadian retailers about U. S. -Canada cross-border arbitrage. More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Brand Experience, Pricing Strategy, Consumer & Retail

In-Depth Consumer Insights Helps Leading Sporting Goods Manufacturer

When Customers Become Competitors

Helping a Leading Global Beverage Company Understand and Frame Strategic Responses to Private Label Growth Private label products (or customer brands) are not a new phenomenon. More | PDF

TAGS: Customer (Market) Insights, Business Planning, Brand Experience, Marketing Resource Management, Consumer & Retail