Perspectives

Technology & Telecom

Getting Channel Marketing Right

A systematic approach to resource allocation drives top- and bottom-line value. More | PDF

TAGS: Growth Strategies (Profitable Growth), Channel Management, Marketing Resource Management, Technology & Telecom

Getting Channel Marketing Right

Reconstruct Your Business Around Your Customers

In an article titled “Reconstruct Your Business Around Customers”, Bridge Strategy’s CEO, Stephen E. Sheridan, and Dennis Rheault, describe how savvy companies are developing strategies for integrating their e-business capabilities across the entire business system to better develop customer relationships. More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Business Model Design, Solutions Creation, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Commercial & Industrial, Technology & Telecom

Reconstruct Your Business Around Your Customers

Winning in the Partnership Era

One of the most striking trends in business over the past decade is the emergence of business webs — loose networks of companies that work together to deliver a full range of products and services to a set of similar customers. More | PDF

TAGS: Growth Strategies (Profitable Growth), Business Model Design, Operations Architecture, Outsourcing, Technology & Telecom

Value Creation Through Solutions

A critical area that clients sometimes overlook is an understanding of how solutions add value — to themselves and to their customers — and how that value is captured. More | PDF

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Business Model Design, Solutions Creation, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Technology & Telecom

Low-End PC Segment

Concerned that it may not be well positioned to become a leading and profitable player at the low-end of the PC market, a major computer components manufacturer engaged Bridge to understand and to quantify the opportunities in this segment of the market, as well as to establish critical strategic implications for the organization. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, New Market Entry, Business Model Design, Pricing Strategy, Operations Architecture, Computer Hardware, High-Tech Manufacturers

Consumer Segment Profitable Growth Strategy

A leading microprocessor manufacturer with a foothold in the consumer market was looking to increase segment profitability. Bridge helped identify target segment opportunities through reallocation of marketing resources, repositioning of the value proposition (brand promise), and the establishment of a robust performance measures. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Consumer & Retail

Consumer Segment Profitable Growth Strategy
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