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... consumer product companies. They are a competitive threat, but they are also the products of major customers. In this white paper we address the key question: “How should CPG manufacturers approach this new cycle of... More
Helping a Leading Global Beverage Company Understand and Frame Strategic Responses to Private Label Growth Private label products (or customer brands) are not a new phenomenon. More
Points to Better Ways of Targeting and Retaining Customers in Both Direct and Retail Channels A leading provider of cleaning chemicals sold through direct sales reps to Industrial and Institutional (I&I) customers and served retail customers primarily through home centers. More
In 2007, a leading sporting goods manufacturer had begun to hear concerns from key Canadian retailers about U. S. -Canada cross-border arbitrage. More
A leading commercial and industrial products manufacturer had historically experienced sub-par profitability relative to its main competitors. More
TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Portfolio Complexity, Brand Experience, Channel Management, Marketing Resource Management, Sales Force Effectiveness, Pricing Strategy, Commercial & Industrial
In the Press
Qualitative research examines teen affiliation with various subcultures of “tribes” and reveals insights into the attitudes and behaviors driving shopping patterns of today’s teenagers. More
The deregulated Retail Energy market is a relatively young segment of the broader Energy industry, and one that continues to provide significant opportunities for Retail Energy Providers (REPs). More
TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, New Market Entry, Brand Experience, Channel Management, Marketing Resource Management, Operations Architecture, Outsourcing, Strategy