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White Papers

The Re-Emergence of Private Label

... consumer product companies. They are a competitive threat, but they are also the products of major customers. In this white paper we address the key question: “How should CPG manufacturers approach this new cycle of... More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Brand Experience, Pricing Strategy, Consumer & Retail

Case Studies

When Customers Become Competitors

Helping a Leading Global Beverage Company Understand and Frame Strategic Responses to Private Label Growth Private label products (or customer brands) are not a new phenomenon. More

TAGS: Customer (Market) Insights, Business Planning, Brand Experience, Marketing Resource Management, Consumer & Retail

Case Studies

Voice of the Customer

Points to Better Ways of Targeting and Retaining Customers in Both Direct and Retail Channels A leading provider of cleaning chemicals sold through direct sales reps to Industrial and Institutional (I&I) customers and served retail customers primarily through home centers. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Brand Experience, Channel Management, Marketing Resource Management, Commercial & Industrial

Case Studies

In-Depth Consumer Insights Helps Leading Sporting Goods Manufacturer

In-Depth Consumer Insights Helps Leading Sporting Goods Manufacturer

In 2007, a leading sporting goods manufacturer had begun to hear concerns from key Canadian retailers about U. S. -Canada cross-border arbitrage. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, Brand Experience, Pricing Strategy, Consumer & Retail

In the Press

Affiliation and Attitudes Drive Teen Shopping Patterns

Qualitative research examines teen affiliation with various subcultures of “tribes” and reveals insights into the attitudes and behaviors driving shopping patterns of today’s teenagers. More

TAGS: Customer (Market) Insights, Brand Experience, Consumer & Retail

Case Studies

Designing a Purpose-Built Business to Win in the Retail Energy SMB Market

The deregulated Retail Energy market is a relatively young segment of the broader Energy industry, and one that continues to provide significant opportunities for Retail Energy Providers (REPs). More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, New Market Entry, Brand Experience, Channel Management, Marketing Resource Management, Operations Architecture, Outsourcing, Strategy