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Case Studies

Low-End PC Segment

Concerned that it may not be well positioned to become a leading and profitable player at the low-end of the PC market, a major computer components manufacturer engaged Bridge to understand and to quantify the opportunities in this segment of the market, as well as to establish critical strategic implications for the organization. More

TAGS: Customer (Market) Insights, Growth Strategies (Profitable Growth), Business Planning, New Market Entry, Business Model Design, Pricing Strategy, Operations Architecture, Computer Hardware, High-Tech Manufacturers